Abercrombie And Fich - Free $500 Abercrombie And Fitch Gift Card

Submitted by Dmitri Davydov on Mon, 2007-04-02 11:34.

Wow! Thanks to Mike, I got my free $500 Abercrombie And Fich gift card. Yep, it's a real gift card, not a co-branded credit card. The only thing I had to do was to fill out the form and bam - the card arrived via mail. But I miss my A&F quaterly.

The most conspicuous of the company's lifestyle branding efforts was its now-defunct magazine, A&F Quarterly, which the company published from 1997 to 2003. The publication was a hybrid magazine and catalog (company officials referred to it as a "magalog"), and featured advice columns, articles about college life, and—most famously—the highly sexual work of the photographer Bruce Weber.

Ironically, the Quarterly contained mostly nude models, while the clothes would often be displayed by themselves, laid on a flat surface. The racy publication made a splash with young customers and had one of the highest circulation rates among young adults of any magazine in the late 1990s. The magazine also gained a certain iconic, coffee-table status among gay men because of its heavy doses of shirtless young men and homoerotic imagery.

Print advertisements for the A&F Quarterly appeared in Interview and Out magazines in addition to Rolling Stone and Vanity Fair. In 1999, the company rolled out "A&F TV", a feature that spotlights young people engaged in sports and leisure activities. A&F TV was originally developed to run on cable television and on monitors in Abercrombie & Fitch stores, but was offered only on the company's website until recently.