MLS and FSBO - *** Niche

I’ve never seen MLS and FSBO on any high paying keyword lists, but these two acronyms perform very well for me. While the click average isn’t extremely high, the money keeps rolling in because site visitors view multiple ads. Here is why.

MLS stands for multiple listing service and basically, it’s a huge database where realtors list homes that are up for sale. FSBO stands for “for sale by owner”, which means that a house is being sold directly by the owner, so no realtor is involved.

MLS used to be controlled by the realtors, but not any longer. Any person who wants to sell the house without a real estate agent can now pay a flat fee (300 bucks usually) and get listed on MLS.

When people decide to sell their home, they first have to decide if they want to hire an agent and pay 3-6% commission or opt for FSBO. It’s not really a simple process to decide whether to hire an agent or not. So people tend to view multiple ads, in order to educate themselves about advantages and disadvantages of FSBO.

I have a feeling that FSBO and MLS niche is going to become more and more hotter, especially if the housing bubble bursts and many homeowners decide that they can no longer afford that agent commission.

Well see if that’s true or not soon.

In order not to violate Google TOS, I rate niches with my own star system. ** - $0.20-$0.30 per click average, *** - $0.30-$0.50 per click average, **** - $0.50-$0.70 per click average, ***** - $0.70-$1.20 per click average. While I don’t mind sharing information on ***** niches, I don’t make this information publicly available because it would quickly kill these niches or get Google pissed off at me.

All AdSense niches were tested by me personally and your results shouldn’t be very different, unless your account was smart-priced, too much time passed since my testing, MFA got a hold of the niche or your site or traffic source sucks big time.