I am a strong, enthusiastic advocate of direct marketing. For most businesses, small or large, direct marketing consistently delivers the best results for dollars spent. We need to begin with an understanding of direct marketing versus other types of advertising, promotion and marketing. Let's talk first a little bit about the others.
There is institutional advertising. This type of advertising is often intentionally used by big corporations and blindly copied by smaller ones. It essentially says to consumers and/or to stock holders here we are, here's who we are, here's what we do and we're nice guys but it never asks anybody to buy anything or to take any action. It's image building.
I love kosher food. In fact, I’ve always said I shoulda been born Jewish. Not only do they have great food, they’ve got more holidays. Plus, they’ve got great-looking women(!). And anytime I see a religion that uses that much wine in their observations – hey: I’m IN!
But alas, I was born a poor, whitebread Anglo-Saxon protestant straight male. And not when being a straight white male (SWM) came with any perks, either.
Due to a combination of bad luck and poor personal planning, I was born into this fraternity just as it was becoming the one minority group it’s politically correct to despise.
Most websites, even profitable ones, are dismal failures when it comes to maximizing their possible sales. With average conversion rates for online stores floating around below 2%, it's not hard to see why.
Luckily, Google has actually made their secret formula for success available to anyone who cares to pay attention. As you read this article, you will begin to understand what's driving their tremendous success, and how you can apply the same principles to your own business.
So what is Google doing, that you aren't doing? What makes their ugly website worth billions of dollars and yours worth, um, slightly less?
A good offer can make all of the difference in the world in the overall results of your direct marketing.
In order to craft these highly effective offers, here are the ingredients that can be used in the thinking that should go into them.
Number one, something new as in new products, new services, new prices.
Number two, a sale or specially discounted prices.
Number three, a bonus or premium for purchasing or even just for coming in.
Number four, a gift for responding.
Number five, a time limit on the offer to stimulate prompt response.
And the best offer includes all five of these ingredients. In fact, whenever I write a sales letter for a client, I will typically include every one of them. Think of it this way. Why would you bother to go to all of the trouble, time, and expense to send your customers or prospects an offer and settle for a lousy result?
When my book "Rich Dad's Prophecy" was released in 2002, most financial newspapers and magazines trashed it because I discussed a looming stock market crash. Ironically, much of what I predicted in the book is coming true earlier than I expected.
On Feb. 27 of this year, a 9 percent market sell-off in China sent ripples of fear through stocks markets across the world. In the United States, the Dow's one-day plunge of 416 points was the steepest decline since the market opened after Sept. 11, 2001.
So the question is: Should stock investors be worried? As you might expect, some say yes and some say no.
Hope you’re having a swell weekend.
It’s a working weekend for me… but I will “owe” myself the time back later, doing something fun and not work-related.
Because success sucks if you can’t enjoy it.
I’ve experienced burn-out a couple of times in my long career… and eventually learned both how to spot the oncoming symptoms, and take corrective measures to get back in the groove (where I work hard and play hard and get maximum bliss from the entire process).
There’s a sweet spot you can find where you can’t wait to get back into the office each workday, and also can’t wait for the fun days to arrive. You are totally absorbed in everything you do (and not thinking about work when you play, or wishing you were playing when you’re at your desk).
If you ask me, this is a huge fallacy – I currently have web ad placements returning over 800% ROI. Imagine being handed eight bucks for every dollar you spend! So obviously it would take a lot to convince me that web media doesn’t work.
But not all web media is created equal. As a responsible web marketer, you can’t listen to what they say. You have to find out for yourself! And this means testing.
As a smart direct response marketer you need to allocate time and money to testing not only ad copy, ad layout, offers and prices. You also have to test media. Because in the web marketing world your media is your traffic driver … the catalyst that brings potential prospects to your doorstep.
I really just don't get it. It's just plain pathetic.
How can so many businesses be missing the boat by such a long country mile on this?
Billions of dollars in profits, flushed away!
Just because of 7 innocent, yet deadly, tactical sales and marketing errors. Its nuts!
Now before I continue, let me just say that some of you who read this might find it upsetting.
I'm going to reveal some controversial ideas here. And yes, some of them are likely to fly in the face of many of the things that you've probably read and heard, and come to believe.
If you are into SEO, you know the importance of links. You can buy a link from any page on NicheGeek.Com, except the index, for $50 (you can pay via credit card, paypal, e-check, wire, etc.)The best of NicheGeek.Com pages are $150 per link (because they get massive traffic, in addition to having good PR) These are
- 10 Totally Stupid Online Business Ideas That Made Someone Rich
- 10 Unconventional But Successful Online Homebusiness Ideas
- 10 Awesome Startups You’ve Never Heard About
- Is Hef really having a better time at the Playboy Mansion than you are at home?
- A very critical marketing lesson I learned while trying to bluff a veteran poker player (Hint: I lost.)
All links are PERMANENT, which means your really BUY them, not rent them. I can link to any site, except pharma sites, porn sites, spyware sites and scammy-looking MFA sites.
If you’re an entrepreneur or small business owner… and you’ve been earning a few bucks online using any of the tactics you’ve learned from me (or any of the other veteran marketers online)… then pat yourself on the back.
You’re doing something that many “mainstream” businesses haven’t yet figured out how to pull off.
And… if they continue to ignore the basics of direct selling (which you’re taking for granted as necessary for profits)… they won’t be “mainstream” much longer.
They’ll be extinct.
Here’s what I’m talking about: The Web has “officially” become the Number One source for advertising for many of the culture’s biggest advertisers — a year earlier than predicted. Gazillions of bucks that used to be channeled through “traditional” media (newspapers, magazines, direct mail, television, radio, etc) have now been measurably diverted online.