You write an ad and bid on a keyword.
Someone sees your ad on Google.
She clicks. (And Google whacks your credit card,for 10 cents or a buck or ten bucks... whatever.)
She looks at your website for, say, 10 seconds.
"Nah, that's not what I was looking for," she thinks. Or "Too expensive, I'm going to look somewhere else." Or "Too cheap, must not be any good." Or "That's nice, maybe I'll search again next week." Or "These guys really don't have what I'm looking for" -- even though you have *exactly* what they were looking for, they just didn't spend enough time to see that.
Quick note - these are available to US residents exclusively.
Yep, free $500 to fly with Southwest Airlines. You'll probably have to pay airport taxes and fuel surcharges, but free $500 is still a great offer.
The good folks from GGW want to give you a free Girls Gone Wild DVD/ They hope that you'll get hooked and buy more stuff from them.
I have a lot of glaring faults, and very few advantages in life… but the one advantage that has helped me the most in my career has been my memory.
I’m no savant. I often forget why I came into a room… the names of even close friends often disappear from my mind like smoke in front of a fan… and if I hadn’t mastered the art of making lists, I’d be one lost and startled puppy during the workday.
No — it’s my long-term memory that has served me so well. It’s not like I could tell you what I ate for lunch forty years ago on this date (that kind of specific memory recovery apparently happens to some people as they age, though). But I CAN tell you what it felt like to be, for example, a teenager in the early spring of 1968. Not just the sixties, mind you — 1968 specifically, with all the events and Zeitgeist of that particular year.
Any time someone says to you, "Absolutely anybody can do this" you need to hang on to your pocketbook.
I do not believe that "anybody can do..." any specific thing. At least not to a level that the world is going to richly reward.
Let's take some of the stuff I teach. Can anyone build a Google campaign, write ads that get clicks and make their CTR's get better and better with testing?
Sure they can.
Can anyone and everyone expertly build and manage $20,000 of clicks each month?
No. At least I don't think so.
The extraordinarily successful people in the Adwords game are the ones who somehow 'crawl inside' of the campaign and feel what all those numbers and columns mean... who are able to sense what those visitors are clicking on and why. They can look at somebody's ad campaign and in 10 seconds know whether it's put together right, or not. Those are the ones who manage $10,000 or $100,000 of clicks every month and make it profitable.
I'm working with a startup company right now and we've been testing URL's in our Google ads. In one particular group the best one brings us sign-ups at $2.03 per opt-in and the worst one is $6.01. And the ONLY difference is the URL.
The worst one is the original name of the company. Because of this test the entire direction of the business has now changed.
Once at Ken McCarthy's System seminar someone told a story of someone who created this word-association experiment using banner ads just before Valentine's day, and they figured out that the #1 unmet need in the marketplace was women who wanted a date on February 14 but couldn't seem to get one.
I love my dogs. I currently have two…a mixed breed collie/rottweiler type and a golden retriever. Since the mixed is growing old, my wife and I are considering getting a third one soon…another golden.
My wife and I treat our dogs like children. They run with us. They play with us. They cuddle with us. The big difference is when you want to go out for the evening you don’t need a sitter.
“Whoever said you can’t buy happiness forgot little puppies.”
(Quote of Gene Hill)
With all their good parts, they also have a few negatives, especially when you live in the country surrounded by trees and farmland like we do. One of those negatives appeared very brightly yesterday.
First, a few tips for managing salesforce
#1: Cut the truly poor performers - don't prolong everybody's agony.
#2: Coach top performers to do even better if you're looking for the fastest results.
#3: Provide the best possible combination of environment, example and tools but recognize that real motivation is self-motivation. You'll drive yourself crazy accepting full responsibility for other people's actions.
#4: Focus on accountability. Accountability always improves performance.
I see this mistake every day of the week.
It's not just beginners who make it and believe me, I've made it too - and long after I should have known better.
If you want to know what the mistake is – and remember it so that you never make it yourself - the answer is in the question and staring you right in the face: "marketing."
I was born cocky.
When I was 17 years old, running a Baumfolder in a printing plant for $1.60 an hour ($64 a week; $3,328 a year -- before taxes!) – I was absolutely convinced I could write more compelling copy than I saw in the direct mail packages they had me working on ...
At 23, as I slaved over a hot IBM Selectric at an L.A. agency for $15,000 a year, there wasn’t a doubt in my mind that my sales copy was by far the strongest stuff in the mail – probably the hottest copy anybody had ever written in the entire history of the direct response industry, period ...
I'm a big fan of creating multiple streams of passive income. My personal goal is to have at least 100 checks coming in each month from a variety of sources.
Just like a mutual fund, it is better to have LOTS of people giving you money than just one or two. This way if one of the sources dried up, you're not screwed.
My last event in LA I used an example. I asked people in the audience to shout out some of their payments that they have to make each month.