A number of years ago, Michael, a good friend of mind was going through a rough time in his marriage.
It wasn't that he and his wife fought.
It was more like guerilla warfare.
It was exhausting to both of them.
Going to marriage counselling didn't work at all.
If anything, it made things worse.
But in a crazy way, they were still madly in love with one another.
I know. It makes no sense at all. But they loved one another even though they fought all the time.
On one thing they agreed - their kids. They never argued about their kids.
They argued about finances, where to vacation, what to have for inner, what movie to see, what video to rent, and what they should wear for an evening out.
Let's say you pay 50 cents for a click and Barbara in Oregon goes to your website and spends 8 seconds seeing what you're selling... then leaves.
50 cents divided by 8 seconds is $225.00 per hour. Barbara in Oregon's attention is pretty expensive, wouldn't you say?
Attention is the most precious commodity in the world today, and when you've got it, you'd better use it effectively. Seconds are ticking by.
As promised, I'll explain why deflation will severely punish the upper middle class. These are the people who think they're rich because their houses and stocks have gone up in value -- that is, because of inflation.
What Goes Up...
People concerned about inflation today tend to buy big houses and nice cars. They believe that the purchasing power of the dollar is going down. But what happens if cash becomes king?
This cash squeeze is already affecting many people who thought they were rich. My wife, Kim, has a friend who's a successful architect. Her husband was a manager of a good sized advertising agency. They have three children, the oldest in high school, and earn about $350,000 a year in combined income.
Free one hour teleseminar for copywriters on marketing their services.
[Via Ryan Healy Blog]
1. One-word sentences? Eliminate. No way! I’ve found that when used with discretion, one-word sentences and even one-word paragraphs in sales copy add emphasis and make the page look more inviting.
2. Who needs rhetorical questions? I do – that’s who! Rhetorical questions are a great way to stop prospects in his or her tracks and get them thinking. My rhetorical headline, “What’s Wrong with Getting Richer Quicker?” Mailed for years.
Why I yelled 'cunt' at my cable company's automated answering system or HUMAN problems require HUMAN solutions.
But no… the cable TV service did a “HAL” on me, and refused to cooperate. I got an indecipherable error message when I tried to give them money for a movie.
So, I called the only number listed for the cable company. I’ll spare you most of the details, because I’m sure you’ve experienced similar intellectual insults… but I was put through twenty minutes of automated Hell, forced to jump through hoops and recite information and answer truly stupid questions… by a sweet-voiced ROBOT.
So word has it that I haven’t made many good posts lately that help people make cash. Well, I agree, so here’s how you can make some bank quickly and easily without breaking the bank too. Let’s take a quick look at Pay Per Click (PPC) Marketing and see how underrated it is and how you can seriously make some cash without getting too wrapped up and hung up on the usual things that stop you from moving forward.
1- Create a site. If you don’t know how to, well, get someone to do it for you. It’s not that hard, hell, even I can do it and I am a retard when it comes to tech/design stuff. So buy a domain, get a cheap hosting account for it, toss up a WordPress blog and theme (takes the hassle out of creating a site), and you’re in business.
I’ve been slaving under a vicious deadline here — the actual due date is next week, but to get the gig done I have to gear up and head down that long, dark tunnel of Deadline Hell two weeks prior.
In my old life as “just” a freelancer, I would effectively cut myself off from society and friends and even fundamental hygiene (wearing the same clothes for days on end) in order to meet a deadline. My entire reputation rested on the fact I have never missed a due date for copy in my career, and delivered “A” list quality manuscripts. (This has pissed off most of my colleagues. Halbert even said it was “criminal” to have never missed a deadline, and made everyone else look bad. And, in truth, most writers occassionally miss a deadline here or there… but to my mind, part of being a professional is a hard-core dedication to keeping your promises. In essence: Be where you said you’d be, when you said you’d be there, having done what you said you’d do. Period.)
1. PET FURNITURE: If you have a knack for making furniture, you can clean up by making fun furniture items for pets with nice padded cushions.
2. ANIMAL REGISTRATION & IDENTIFICATION SERVICE: This business photographs pets and creates a dossier to help identify them should the pet become lost. The information can be used to help locate the little one.
3. BIRD HOUSES: If you have a knack for building things, create custom designed bird houses.
Websites are a waste of money and time. Well most of them are. Most people go online for just one reason-- Get Information. Yet, what do you see at most websites?
See the problem? If you stop and think, this is not a website problem. It’s a communication problem, which is why most advertising fails. The customer wants information and help and most communication fails to do that.
They load you with portfolio and with information about the company. It’s all about me, me, me. This primary reason causes more than 90% of all websites to be inefficient, useless and a waste of time.