When my father was drafted during World War II and dumped in Belgium just in time for the Battle of the Bulge, my mother and his first two kids (I wasn’t a glimmer in his eye yet) waited days for even a trickle of news about the war… and waited months for letters from Pop himself.
The news came in painfully slow trickles. First rumors, then snatches of broadcast bulletins on the radio, then a newspaper story that may or not have been accurate… and in none of this was even a prayer for specific news from or about Pop.
That kind of no-news existence is just hard to imagine now. Online, I can watch stories develop just by refreshing my Google homepage — really hot news is updated constantly, within minutes of dramatic fresh input.
The problem with only using one single road to get anywhere is that in the end, even though that road may be considered the best for you at that point – things change. You will wake up one day and find that road has been discontinued or someone’s put a road block up or put a diversion in place.
And yet this is what I see all too many website owners do and I’ve been down that one, single road myself. And when it gets shut off or narrowed it hurts.
The most common single road that people use and rely on exclusively is search engine traffic, or more specifically – Google traffic.
Back when I started out in advertising… and even in the first year or so of my freelance career… I had to concentrate to remember exactly what “direct response” meant in the term “direct response advertising”.
Because a lot of the clients and agencies I worked with were oblivious. They understood the concept of advertising – you tried to persuade people to buy your cool new product.
How tough is that to be clear on?
I've gotten so sick of speakers at conferences who want to show you how to make a million dollars. They talk about how great they are and then ask you to invest obscene amounts of money and they will "give you the secret" to wealth and riches.
Will someone PLEASE tell people to STOP buying from these people? I would prefer you learn how to make an extra $250 a month. After you do that you can replicate the process and make MILLIONS next year, OK?
It's like mutual funds. Rather than own ONE site that is brining in all the cash, why not have a few hundred sites each making $250 each?
How To Get Free Airtime And Free Print Ad Space By Setting Up Joint Ventures With Newspapers, Radio Stations And TV Channels
One way to reduce the risk and cost of launching a new consumer product is to get TV stations to run your ads for free. That's exactly what R.D. Smith did when he launched Drive & Grow Rich Inc. This year, Smith, 33, will sell more than $10 million worth of motivational and business CDs and sign up 100,000 new subscribers without paying a cent for advertising.
Smith calls his secret formula "joint venturing" with the media. "Every media outlet has some unsold airtime," he says. "Instead of taking a loss on it, they give it to me in exchange for a split of the sales."
The first time I heard about Chris Carpenter's "GoogleCash" I thought it was the silliest thing I'd ever heard of.
It's the world's fastest instant business, really. It works like this:
1) You go to a website that pays commission when visitors you send there buy, and you sign up for their affiliate program
You write an ad and bid on a keyword.
Someone sees your ad on Google.
She clicks. (And Google whacks your credit card,for 10 cents or a buck or ten bucks... whatever.)
She looks at your website for, say, 10 seconds.
"Nah, that's not what I was looking for," she thinks. Or "Too expensive, I'm going to look somewhere else." Or "Too cheap, must not be any good." Or "That's nice, maybe I'll search again next week." Or "These guys really don't have what I'm looking for" -- even though you have *exactly* what they were looking for, they just didn't spend enough time to see that.
Quick note - these are available to US residents exclusively.
Yep, free $500 to fly with Southwest Airlines. You'll probably have to pay airport taxes and fuel surcharges, but free $500 is still a great offer.
The good folks from GGW want to give you a free Girls Gone Wild DVD/ They hope that you'll get hooked and buy more stuff from them.
I have a lot of glaring faults, and very few advantages in life… but the one advantage that has helped me the most in my career has been my memory.
I’m no savant. I often forget why I came into a room… the names of even close friends often disappear from my mind like smoke in front of a fan… and if I hadn’t mastered the art of making lists, I’d be one lost and startled puppy during the workday.
No — it’s my long-term memory that has served me so well. It’s not like I could tell you what I ate for lunch forty years ago on this date (that kind of specific memory recovery apparently happens to some people as they age, though). But I CAN tell you what it felt like to be, for example, a teenager in the early spring of 1968. Not just the sixties, mind you — 1968 specifically, with all the events and Zeitgeist of that particular year.