If you ask me, this is a huge fallacy – I currently have web ad placements returning over 800% ROI. Imagine being handed eight bucks for every dollar you spend! So obviously it would take a lot to convince me that web media doesn’t work.
But not all web media is created equal. As a responsible web marketer, you can’t listen to what they say. You have to find out for yourself! And this means testing.
As a smart direct response marketer you need to allocate time and money to testing not only ad copy, ad layout, offers and prices. You also have to test media. Because in the web marketing world your media is your traffic driver … the catalyst that brings potential prospects to your doorstep.
I really just don't get it. It's just plain pathetic.
How can so many businesses be missing the boat by such a long country mile on this?
Billions of dollars in profits, flushed away!
Just because of 7 innocent, yet deadly, tactical sales and marketing errors. Its nuts!
Now before I continue, let me just say that some of you who read this might find it upsetting.
I'm going to reveal some controversial ideas here. And yes, some of them are likely to fly in the face of many of the things that you've probably read and heard, and come to believe.
If you are into SEO, you know the importance of links. You can buy a link from any page on NicheGeek.Com, except the index, for $50 (you can pay via credit card, paypal, e-check, wire, etc.)The best of NicheGeek.Com pages are $150 per link (because they get massive traffic, in addition to having good PR) These are
- 10 Totally Stupid Online Business Ideas That Made Someone Rich
- 10 Unconventional But Successful Online Homebusiness Ideas
- 10 Awesome Startups You’ve Never Heard About
- Is Hef really having a better time at the Playboy Mansion than you are at home?
- A very critical marketing lesson I learned while trying to bluff a veteran poker player (Hint: I lost.)
All links are PERMANENT, which means your really BUY them, not rent them. I can link to any site, except pharma sites, porn sites, spyware sites and scammy-looking MFA sites.
If you’re an entrepreneur or small business owner… and you’ve been earning a few bucks online using any of the tactics you’ve learned from me (or any of the other veteran marketers online)… then pat yourself on the back.
You’re doing something that many “mainstream” businesses haven’t yet figured out how to pull off.
And… if they continue to ignore the basics of direct selling (which you’re taking for granted as necessary for profits)… they won’t be “mainstream” much longer.
They’ll be extinct.
Here’s what I’m talking about: The Web has “officially” become the Number One source for advertising for many of the culture’s biggest advertisers — a year earlier than predicted. Gazillions of bucks that used to be channeled through “traditional” media (newspapers, magazines, direct mail, television, radio, etc) have now been measurably diverted online.
In the 33-plus years since I created my first little piece of direct response sales copy, I've written considerably more than a thousand direct response ads, television spots and mail pieces.
Because nearly all of them were direct response promotions, each produced an easily measurable and almost immediate result. And over the years, as I studied those results, my approach to strategizing and creating sales promotions began to evolve.
Today, my work process is very different than it was in those early years. My first thought is no longer about the product benefits or even the product's USP. Nor do I begin each project by thinking about all the rational "reasons why" my prospect should buy.
In the last Success Marketing Strategy we talked about pricing and how most business people under price their products and services. Of course, fixing this problem is a huge source of profit improvement.
A second source of profit improvement directly linked to everything else we've discussed in these email is doing more business with each customer as opposed to obtaining lots of new customers. A lesson I've learned from the mail order business is that a buyer is a buyer is a buyer. It's infinitely easier and always more profitable to work at increasing the purchasing of your satisfied customers than it is to go out and add new ones.
For most of his career, Neville Hockley has faced the tech headaches that confront the owner of any small design firm: finding time to read the hundreds of e-mails he receives each day and waiting for high-res graphics to upload. But in a few months he'll face a new set of challenges, such as preparing his workstation for an oncoming nor'wester or searching for a satellite signal off the Caymans.
For the past decade Hockley has worked ten-hour days building his i&D Media Group (iandd.com), a New York City-based graphic-design company with eight employees, more than $3 million in annual revenue, and clients that include Discovery Networks and Hyperion Software.
When my father was drafted during World War II and dumped in Belgium just in time for the Battle of the Bulge, my mother and his first two kids (I wasn’t a glimmer in his eye yet) waited days for even a trickle of news about the war… and waited months for letters from Pop himself.
The news came in painfully slow trickles. First rumors, then snatches of broadcast bulletins on the radio, then a newspaper story that may or not have been accurate… and in none of this was even a prayer for specific news from or about Pop.
That kind of no-news existence is just hard to imagine now. Online, I can watch stories develop just by refreshing my Google homepage — really hot news is updated constantly, within minutes of dramatic fresh input.
The problem with only using one single road to get anywhere is that in the end, even though that road may be considered the best for you at that point – things change. You will wake up one day and find that road has been discontinued or someone’s put a road block up or put a diversion in place.
And yet this is what I see all too many website owners do and I’ve been down that one, single road myself. And when it gets shut off or narrowed it hurts.
The most common single road that people use and rely on exclusively is search engine traffic, or more specifically – Google traffic.