Man, it’s like deja vu all over again.
There are a ton of marketers making a ton of money, both online and offline right now… selling pure, uncut crap.
Nothing new about this. Back when the first caveman discovered the art of salesmanship while convincing another caveman to buy his old cave for a slab of mastadon meat… the next transaction to happen was probably a scam.
Like maybe trying to sell a fake cave. Or a cave with a bear sleeping in it. “Oh, didn’t I mention that bear? Sorry. And no, you can’t have your slab of meat back.”
Are you wondering how to make easy money online? Here are some easy ways to make money, if you like writing. (I probably should have said simple ways to make money, rather than easy ways to make money, because there is a difference between simple and easy. But who cares, this is about how to make easy money quickly).
One of the reasons I got into teaching was a special notebook I kept throughout the early years of my freelance career.
In that notebook, I wrote down every non-writing rule I came across in business. These were not the tactics and tricks and secrets I was using to actually write copy. All those notes and insights went into different files.
No, this one special notebook was simply called “Nuggets”. I was hanging around stars, geniuses and wizards who constantly spouted little tidbits of wisdom — the guiding rules of their life — and I was astonished that few people were as knocked out by the power of these nuggets as I was.
First - the real key to effective telephone marketing is structure and organization. Winging it is a real bad idea. A script, an outline, notes, flip cards, some written tools to help you stay on track are important. The most experienced telephone selling professionals in the country use scripts and notes.
Second - courtesy is a paramount of importance. Remember that the person on the other end of the phone can't see you; they can only react to what you are saying and how you're saying it.
Third - recognize that some people will not respond well. They'll cut you short, even hang up on you. You'll just have to be okay with that. Don't take it personally. Remember people throw out your mail pieces unread too. You just don't have to be there to see it.
TOYOTA CITY, Japan — It does not occupy much space on the office wall, but Latondra Newton calls it the hardest thing for Toyota’s new American employees to accept: those colored bar charts against a white bulletin board, in plain view for all to see.
No, they are not representing the company’s progress toward goals. Rather, they are the work targets of individual workers, visibly charting their successes or failures to meet those targets.
This is part of the Toyota Way. The idea is not to humiliate, but to alert co-workers and enlist their help in finding solutions. It took a while for Ms. Newton, a general manager at Toyota’s North American manufacturing subsidiary, to take this fully to heart. But now she is a convert.
On your desk or credenza, on your business' counter or mounted on your wall is a powerful effective marketing tool that you're already paying for but probably using a lot less and a lot less effectively than you could be. The tool is the.... telephone.
Telemarketing is an area of tremendous interest in all types of business today as the cost of other methods of prospecting, qualifying customers or clients and marketing continue to increase dramatically. For the small to medium size business telemarketing has many advantages.
Among them the fact that you literally pay as you go. In direct mail, for reasonable economics, you may have to print thousands or even tens of thousands of brochures and materials all at one time. In media advertising you have to pay for circulation of thousands, tens of thousands or even hundreds of thousands of people all at one time but with the telephone you can reach out and contact as few or as many prospects as you wish at one time.
'Touched for the very first time'
Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.
While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.
So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on the trot? And is there something we in business can learn about branding from the chameleon of pop music?
Most people don't pay near enough attention to negative keywords. Or maybe they stick in words like "free" or "cheap" but usually that's not enough. Sometimes the total success or failure of your PPC campaign hinges on the proper use of negative keywords.
Here's an example - the keyword "soap." Here are the results you get from the Overture inventory tool:
Searches done in December 2006
Count Search Term
91393 soap opera
Though I live near a downtown crammed pretty much wall-to-wall with casinos, I never haunt any of them unless friends are visiting.
And most of my friends, by the time they arrive, are visibly hungry for an evening spent in degenerate splendor, throwing their money away. The more gritty the casino, the better, too.
I had an old friend come up for Superbowl weekend with his son, and we decided to watch the slopfest in the dirtiest, darkest, and most out-of-control sports book in town.
Gosh, it was fun.
Hot dog and a Heineken, two bucks. It’s like they were daring us to become slurring gluttons.
Before you write one single word!
#1: Know what the heck you’re talking about. In other words, do your research. Spend time getting into the mind of your prospect.
Convince yourself this is the best product ever and everyone needs to know about it. Use the product!
I always request samples and use whatever I’m working on (with the exception of the male potency stuff. Doesn’t work for me and my husband swears he’ll never need it).