As a Marine lieutenant in Vietnam, I learned some important lessons--lessons that apply directly to business. One of those lessons was on speaking out, even if what I say may be wrong or unpopular.
Serving as a helicopter pilot, I looked down on many battles and saw the enemy--Viet Cong and the North Vietnamese Army--fighting with more ferocity than the South Vietnamese. One day, after sustaining terrible losses, I asked my commanding officer, “Why do their Vietnamese fight harder than our Vietnamese?” Needless to say, that comment nearly got me court-martialed. It bordered on treason. In the military, you are not to ask why?
In this interview, I talk with Dan Kennedy about his three new, outrageous, confrontive and controversial 'No B.S.' books. Dan is a world-famous speaker, with a 29 year career including 9 years on the #1 seminar tour in America, addressing audiences as large as 35,000, repeatedly appearing with former U.S. Presidents, General Norman Schwarzkopf and Secretary Colin Powell, top athletes, Hollywood celebrities, legendary entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Jim McCann (1-800-Flowers), Ben & Jerry (Ben & Jerry's Ice Cream), and other leading speakers including Zig Ziglar, Tom Hopkins, Brian Tracy and Jim Rohn. Dan is also a highly successful entrepreneur who has built, bought and sold businesses; a high-paid consultant and advertising copywriter commanding $20,000.00 to $70,000.00 and more per project; and the consultant to a group of about 50 different niche-industry consultants, in total assisting over one million business owners annually.
Most of us – and most of our prospects – do things we know we shouldn’t. Or don’t do things we know we should.
And most of us are pretty sure that – sooner or later – we’re probably going to get what we deserve. So we regret our sins and that feeling of regret is called “Guilt.”
Now, guilt as it turns out, is one of the most powerful of all human emotions – and so is the unique kind of euphoria that accompanies forgiveness.
Every prospect you talk to is a walking, talking bundle of guilt.
A long time ago, I learned a simple rule of life: When the crowd rushes off in a lather to the right… I take a serious look at going left instead.
You don’t have to be a student of history for very long before it becomes blaringly apparent that the “common wisdom” of any culture is usually just deadass wrong. There’s something slithery deep in our nature that makes us gullible whenever “everyone” starts believing something.
After the dust settles, it’s hard to see how anyone could have bought into whatever was thought of as a brilliant idea at the time. Enron was featured on every major finanical publication’s front cover as the “company of the future” just months before it collapsed. People went absolutely berzerk over really stupid (and completely unworkable) Web concepts while the Dot Com bubble stretched toward the inevitable pop.
There are a number of methods for rearranging the existing and old into the different and new that actually account for most innovations in the world. There may not be anything new under the sun.
Disney is often called the 'Inventor of the Theme Park' but actually he changed the amusement park. Now here are some of the things that belong on this practical creativity list.
Number one: can we plus the product, service or business? Plusing is addition, adding to. A while ago a company rolled out a new product, peanut butter and jelly swirled together in the same jar. Depending on how you want to look at it they plused the peanut butter with jelly or vice versa. The product didn't do well but it's a good example of the idea.
"The story that keeps me going is that of Teddy Roosevelt in THEODORE REX, by Edmund Morris. Here was a President who had a ton of critics but kept moving forward with his vision. The message is good for all small business owners: It's not the critic that counts."
I love politics, you know.
It’s live theater, performed without a net. Being a true Independent, I am free to tap the wisdom and inanity of both the left and the right.
Oh, hell. And the middle, too.
It’s ALL wacky!
I got sucked into politics back in high school, during the height of the Vietnam War. I was still in school — snarling with senioritis — when I turned 18… and I was assigned a very low number for the draft. Which meant that the asshole teachers I was waging youthful rebellion with had the power to kick me out of school… and straight into a foxhole.
(Business 2.0 Magazine) -- Once upon a time, in the bad old days of business, giving away a product without charge was unheard of. Sure, Estée Lauder gave samples to celebrities and Gillette sold its razors cheap and made money on the blades.
But free didn't become a serious option until the Internet gave us low-cost online distribution. Adobe did it with its PDF Reader in 1994, Macromedia with its Shockwave Player in 1995. Both became the industry standard, and those companies were able to make money by selling the products' authoring software.
In these days of Web 2.0 services that rely on quick customer adoption, the strategy has become so common that VCs have coined a term for it: freemium.
I'll run through a little checklist of consistent, successful marketing strategies that apply to virtually any businesses.
In fact, there are seven strategies that can help you stimulate new business, increase business from existent customers and build repeat business. You may not be able to use all of them in your business but you can certainly use some of them.
#1) A system of frequent buyer rewards. Today all major airlines and many hotel chains are using this technique to capture repeat business from their clientele. In Phoenix the Weiss Guys Car Wash uses this same idea. They issue each customer a little plastic punch card. After the customer pays for a certain number of washes, recorded on the card, they can then redeem the card for a free wash.
If you've ever wondered if the words on a website were very important, then keep reading.
Brad Yates is a master at EFT, or Emotional Freedom Techniques. EFT is a method for tapping away psychological issues so you are free to have, do, or be what you want.
Some people call is "psychological acupuncture." You use a finger or two to "tap" on certain areas of your body, which releases stuck energy so you can move forward without any internal blocks.
Snicker if you like. EFT has been used for well over ten years and is now practiced by tens of thousands of people. They can't all be faking problems and then faking resolutions. EFT works.