Niche Marketing
Problematic Franchising
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Babyproofing Dogs As A Business Niche
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While pregnant with her first child, Meridith Duffy cried nearly every day -- to her dog trainer.
She feared she'd have to part with her pit bull, Haley, when her child was born. Haley "had never bitten anyone," says Ms. Duffy, who lives in Braintree, Mass. "But I knew she had that potential, and I was nervous."
Basics for Seasonal Business Owners
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Getting Customers To Sell For You
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It appears in the annual report, gets discussed at meetings, and lest any employee forget, 63 periodically flashes on the flat screens that appear throughout the Atlanta headquarters of this fast-growing maker of custom parts for clients such as Intel and Whirlpool.
Less is More -In tough times, it's more important than ever to squeeze all the profit you can from your business.
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Spanx.Com Success Story
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The former door-to-door saleswoman of fax machines and office copiers, Blakely cut the feet off a pair of panty hose to fix her “unsightly panty lines,” and voilà, the idea for Spanx was born. Sales last year were $150 million.
Dressing Your Baby Like A Star
Adriana Serio is into celebrity fashion. She recently got a $28 pair of pink Mary Jane shoes by Robeez after the daughter of actress and former Miss USA Ali Landry was photographed wearing them.
Adriana can't put her enthusiasm into words. She's only nine months old. But her mother, Gina Serio, who bought the shoes, admits to her own fascination with what celebrities' babies are wearing.
Still Think Hamburgers Are A Boring Business?
Given the ubiquity of the all-beef patty and the global spread of the golden arches, one can be forgiven for struggling to imagine America before the burger.
A Hairdresser's Secret:Keeping His Clients Close
Nick Arrojo?
Made to Stick: Why Some Ideas Survive and Others Die
If you are going to write a guide to crafting sticky ideas, your book had better embody your principles. Authors Chip and Dan Heath succeed admirably. What I love about "Made to Stick" is that it is not merely entertaining (though it is), it provides practical, tangible strategies for creating sticky ideas.
